Reliance Consumer Products Launches Campa in UAE at Gulfood 2025

Reliance Consumer Products, the fast-moving consumer goods (FMCG) arm of Reliance Retail, has officially launched Campa in UAE at Gulfood 2025, one of the world’s largest food and beverage trade exhibitions. This move marks a significant step for Reliance Consumer Products, as it expands its footprint beyond India, bringing the nostalgic Indian cola brand Campa to international markets.

Mukesh Ambani, Chairman of Reliance Industries, has strategically positioned Reliance Consumer to compete with global beverage giants. With the launch of Campa in the UAE, the brand aims to capture a significant share of the international soft drink market, targeting both Indian expatriates and local consumers.

The Revival of Campa by Reliance Consumer Products

A Legacy Brand with a Modern Twist

Campa, originally a popular Indian cola brand in the 1970s and 1980s, was revived by Reliance Consumer Products in 2022. The acquisition was part of Mukesh Ambani’s vision to strengthen India’s FMCG sector by bringing back iconic brands with a modern touch.

By launching Campa in UAE, Reliance Consumer Products is not only catering to nostalgic Indian consumers but also introducing a strong competitor to international brands like Coca-Cola and Pepsi in the Middle East.

Why UAE? Reliance Consumer Products’ Strategic Expansion

The UAE is a prime market for Reliance Consumer Products due to several key factors:

Large Indian Expatriate Population

• The UAE has a substantial Indian community that fondly remembers Campa from its earlier days.
• This nostalgic connection gives Reliance Consumer a competitive advantage in capturing the ethnic market.

Booming Beverage Industry

• The UAE’s soft drink market is projected to grow significantly, driven by increased demand for carbonated beverages.
• By introducing Campa, Reliance Products is positioning itself in a high-growth sector.

Premium Retail Presence

• Reliance Consumer Products is leveraging its partnerships with supermarkets, convenience stores, and online platforms in the UAE to ensure a strong distribution network.

Campa’s Product Lineup in UAE

At Gulfood 2025, Reliance Consumer showcased Campa’s full range of soft drinks, catering to different tastes and preferences.

Campa Cola

• The original cola flavor with a rich, bold taste.
• Competing directly with Pepsi and Coca-Cola in the UAE market.

Campa Lemon

• A citrusy, refreshing alternative for consumers who prefer a tangy flavor.
• Perfect for hot climates like the UAE.

Campa Orange

• A fruity, tangy drink, targeting health-conscious and young consumers.
• Appeals to both local Emiratis and expatriates.

Campa Sugar-Free

• A diet-friendly option catering to the growing health-conscious consumer base in the UAE.

Mukesh Ambani’s Vision for Reliance Consumer Products

Mukesh Ambani has been expanding Reliance Products aggressively in the FMCG sector, focusing on both domestic and international markets. The launch of Campa in UAE is a strategic step toward global expansion.

Reliance Products is not just bringing back a nostalgic brand; it is redefining the beverage industry with a focus on affordability, accessibility, and premium taste. By entering the UAE, Mukesh Ambani is strengthening Reliance’s presence in one of the most lucrative global markets.

Marketing Strategy for Campa in UAE

Strong Retail Presence

Reliance Products has partnered with leading hypermarkets, supermarkets, and convenience stores across the UAE to ensure Campa is widely available.

Targeted Advertising

The brand is leveraging:

• Digital marketing campaigns on social media.
• Influencer collaborations to attract younger consumers.
• Traditional advertising through TV, billboards, and in-store promotions.

Competitive Pricing Strategy

• Campa is priced competitively to challenge Pepsi and Coca-Cola in the UAE.
• Reliance Consumer Products is offering discounts and promotional offers to attract new customers.

Campa’s Global Expansion Plans

Following its success in India and now in the UAE, Reliance Products plans to expand Campa to other Middle Eastern, Asian, and African markets. Future expansion may include:

• Saudi Arabia, Qatar, and Oman – leveraging the Indian diaspora.
• Southeast Asia – targeting markets like Malaysia and Indonesia.
• Africa – focusing on emerging economies with a high demand for affordable beverages.

Conclusion

The launch of Campa in UAE at Gulfood 2025 is a major milestone for Reliance Products. With Mukesh Ambani’s leadership, the brand is set to reshape the global soft drink market.

By offering affordable, nostalgic, and high-quality beverages, Reliance Products is positioning Campa as a strong competitor to global giants. With its strategic marketing, competitive pricing, and strong retail presence, Campa AI 3 is set to become a household name in the UAE and beyond.

FAQs on Campa and Reliance Consumer Products

1. Why did Reliance Consumer Products launch Campa in UAE?

Reliance Consumer Products launched Campa in UAE to tap into the growing soft drink market, catering to Indian expatriates and local consumers while competing with global brands.

2. Where can I buy Campa in the UAE?

Campa will be available at major supermarkets, convenience stores, online grocery platforms, and select retail outlets across the UAE.

3. Does Mukesh Ambani plan to expand Campa beyond UAE?

Yes, Mukesh Ambani and Reliance Consumer plan to expand Campa to other Middle Eastern, Asian, and African markets, targeting Saudi Arabia, Qatar, Malaysia, and Africa.