Zomato Board Approves Name Change to Eternal: A New Chapter for the Iconic Food Delivery Giant
In a dramatic corporate rebranding move, the Zomato board has approved a resolution to change the company’s name from Zomato Ltd. to Eternal Ltd. This decision, announced by zomato’s Deepinder Goyal, reflects the company’s evolving vision and marks the beginning of a new era. The board’s move comes after extensive deliberation and is expected to align the corporate identity with its diverse business portfolio.
The new zomato name—Eternal—signifies a strategic shift as the company continues to expand beyond its traditional food delivery operations. As news of the zomato new name spread, industry experts have been quick to weigh in on the implications of the change, with some speculating that this may well be the catalyst for future growth. The transition from Zomato to Eternal underscores the company’s ambitions in quick-commerce, live events, and B2B services, as well as its continued commitment to innovation.
The Strategic Rationale Behind the Rebranding
The decision to rebrand from Zomato to Eternal was driven by the need to encapsulate the company’s broader mission. Traditionally known as one of India’s premier food delivery platforms, Zomato has steadily diversified its operations. Under the leadership of zomato’s Deepinder Goyal, the company acquired Blinkit, ventured into live events under the District brand, and expanded its B2B operations with Hyperpure. These strategic moves made it clear that the organization was evolving into a multi-faceted enterprise.
Goyal, in a detailed letter to shareholders, explained, “When we acquired Blinkit, we started using ‘Eternal’ internally to distinguish the corporate entity from the consumer brand. Today, with rapid growth in quick-commerce and other verticals, it is time we reflect our future ambitions through our name.” This change is not merely cosmetic; it represents a mission to build an institution that endures—an entity that will remain robust and relevant long after its current leadership.
Key Highlights of the Rebranding
- Broader Business Portfolio: Eternal Ltd. will serve as the holding company for four key businesses: the original food delivery platform Zomato, quick-commerce venture Blinkit, live events service District, and B2B kitchen supplies provider Hyperpure.
- Investor Confidence: The board’s decision was met with positive signals from investors, as the company’s diversified model has attracted increased interest and a robust valuation.
- Future-Focused Vision: The new name, Eternal, is a reflection of the company’s ambition to create lasting impact, transcending the traditional boundaries of food delivery.
- Brand Consistency: Despite the name change at the corporate level, the consumer-facing app will continue to be known as Zomato, ensuring brand continuity.
This bold move by the zomato board has set the stage for what many analysts believe will be a significant turning point in the company’s journey. As the name “Eternal” suggests, the company aims to build a legacy that withstands the test of time, driven by constant innovation and adaptation to market trends.
What Industry Experts Are Saying
Market analysts have noted that such rebranding initiatives are not uncommon among tech giants. Global companies like Google and Facebook have previously rebranded themselves as Alphabet and Meta, respectively, to signal a broader scope beyond their initial core businesses. In a similar vein, Zomato—now transitioning to Eternal—seeks to underscore its transformation from a niche food delivery service to a comprehensive digital platform that caters to various facets of consumer lifestyle and quick commerce.
Investors have responded positively to the news, with early trading data showing a modest uptick in stock performance. However, the true impact of the rebranding will become apparent as the new corporate identity is fully integrated into the company’s operations and communications.
Rebranding Process: Step-by-Step Breakdown
Below is a table that outlines the key steps in the rebranding process from Zomato to Eternal:
Rebranding Process Table
| Step No. | Process Step | Description |
| 1 | Internal Transition | Begin using the name “Eternal” internally across divisions and update corporate documents. |
| 2 | Board Resolution | The board of directors, led by zomato board, approves the resolution to change the company name. |
| 3 | Shareholder Communication | A formal letter from Zomato’s Deepinder Goyal is sent to shareholders outlining the reasons and benefits. |
| 4 | Regulatory Approvals | Secure necessary approvals from regulatory bodies, including the Ministry of Corporate Affairs. |
| 5 | Public Announcement | Officially announce the rebranding in a press release and through corporate filings. |
| 6 | Transition of Digital Asset | Change the corporate website from zomato.com to eternal.com and update the stock ticker symbol accordingly. |
| 7 | Brand Continuity for Consumers | Retain the “Zomato” name for the consumer app while using Eternal as the parent company name. |
| 8 | Monitoring and Feedback | Collect feedback from investors, customers, and employees to ensure smooth integration of the new brand identity. |
Future Prospects Under the Eternal Umbrella
As Eternal Ltd. gears up to lead a diversified portfolio of services, the market anticipates that the company will harness the strengths of each business unit to drive overall growth. The rebranding is expected to enhance corporate clarity, improve investor perception, and set the stage for expansion in new markets. With Blinkit’s rapid growth in quick commerce and District’s potential in the live events space, Eternal aims to create synergies that bolster profitability and long-term sustainability.
By embracing a new corporate identity, Zomato—through its parent company Eternal—reinforces its commitment to innovation, resilience, and lasting impact. This strategic pivot is seen as an essential step towards building an enduring brand that adapts to the changing dynamics of the digital and consumer landscape.
Conclusion
The decision by the zomato board to rename the parent company to Eternal marks a transformative moment in the company’s history. Driven by the visionary leadership of zomato’s Deepinder Goyal, this rebranding effort reflects a commitment to long-term growth, diversification, and resilience. While the consumer-facing brand will continue as Zomato, the new name—Eternal—captures the company’s ambition to create an everlasting legacy in the rapidly evolving world of digital commerce.
As the company navigates regulatory approvals and shareholder expectations, industry observers eagerly await the next phase of this exciting journey. Ultimately, Zomato stands at the cusp of a new era, one where the blend of innovation and strategic foresight promises an enduring impact on the marketplace.
FAQs
Q1: Why did Zomato decide to change its corporate name to Eternal?
A1: The rebranding reflects Zomato’s expansion beyond food delivery into quick commerce, live events, and B2B services. It aims to create a unified identity for its diversified businesses and signal long-term strategic growth.
Q2: Will the Zomato app change after the rebranding?
A2: No, the consumer-facing app will continue to be known as Zomato. The name change applies only to the parent company, which will now be known as Eternal Ltd.
Q3: How has Deepinder Goyal explained the significance of the new name, Eternal?
A3: Goyal explained that Eternal represents a promise and a paradox of permanence. It signifies the company’s commitment to enduring growth and innovation while acknowledging that lasting success comes from continual improvement and adaptation.
Rupesh Kadam
Rupesh Kadam is a content writer with 2 years of experience across multiple niches. With expertise in creating engaging, SEO-optimized content, he holds a HubSpot Content Writing certification, ensuring high-quality results tailored to various industries.
