​Sam Altman Endorses Indian-Origin Smart Crib Startup Cradlewise for His Newborn Son

A most unusual parenting and AI marriage has been endorsed by OpenAI CEO Sam Altman: an extremely smart crib from Indian startup Cradlewise. The Bengaluru founded company has received a lot of attention due to this endorsement as it showcases the company’s innovative approach towards infant sleep solutions.

Altman’s Endorsement

In February 2025, Sam Altman and his partner Oliver Mulherin welcomed their baby boy. But Altman shared his experiences as a new parent on social platform X (formerly Twitter), saying ‘we bought a lot of dumb baby things we have not used.’ I definitely recommend purchasing a Cradlewise crib, and a LOT more burp rags than you think you could possibly need.” ​

This brave and very candid prediction by one of the leading figures in the tech industry has struck a chord with many as Altman happens to be on top of his game in AI. His endorsement underscores that technology can be integrated into commonly known practices of parenting tools.​

About Cradlewise

Radhika Patil and her husband Bharath Patil co-founded Cradlewise in 2016. It is a startup that operates in the United States and India and plans to change the way infants sleep with smart crib technology. Cradlewise came to life from the founders’ own parenting experience, and they built the solution which mixes technology with caregiving.​

Features of the Smart Crib

The Cradlewise smart crib is supposed to monitor and sooth babies in order to improve sleep retention cycles. Key features include:​

• The crib filters and monitors the crying of the child using artificial intelligence: if some early signs of wakefulness are detected, it will gently bounce and plays soothing sounds to lull the child back to sleep.​
• Built in baby monitor: A monitor that built into the pad, and allows parents to have a monitoring device from their phone apps, where they can get real time updates and sleep analyses.​
• Convertible Design: The crib can convert from a bassinet to a crib for larger children, allowing it to last until 24 months of age unlike some other competitors.​
• Sustainable Materials: It is made from Eco friendly materials, ensuring security just as environmental friendliness.​
• The smart crib is available on the Cradlewise website for purchase at approximately ₹1.5 lakh, across India. ​

Impact of the Endorsement

Cradlewse’s visibility in the tech and parenting worlds has greatly increased further by Altman’s endorsement. Sam Altman you guys have loved us,and we are again grateful to you for the same. It means a lot to us that the AI god trusts the smarts of Cradlewise.”

By endorsing the startup, the opinion bolsters both the startup’s nonconformist approach and the convergence of technology and offerings to everyday problems – that is a notable phenomenon in itself.​

A Look Ahead!

Cradlewise’s endorsement from Sam Altman, who is known for making the right bets on AI, demonstrates the importance of bringing advanced technology into parenting tools. It is positive news to have such celebrities endorsing your product, particularly for Indian startups, as it places your product firmly into the limelight on the global scale.

With technology seeping into more and more parts of our day to day life, innovations such as Cradlewise demonstrate that thoughtful design, tech integration can provide viable solutions to age old problems.​