PhonePe Launches 'Insuring HEROES

PhonePe Launches ‘Insuring HEROES’ Campaign for International Women’s Day

3 minutes read

PhonePe, in honor of International Women’s Day, had recently relaunched the ‘Insuring HEROES’ campaign. The campaign aims at offering discounted term life and health insurance plans to women, which would add to their financial security. Through this initiative, PhonePe highlights the need for women to be financially independent and secure adapted lifestyles, thus walking the talk on women’s empowerment.

Empowerment through Financial Protection

Women today are both homemakers and professionals, but the area of future financial planning is something they normally avoid. PhonePe’s ‘Insuring HEROES’ campaign gives women an opportunity to avail themselves of affordable, customized insurance solutions.

The main features of the campaign are:

  • Up to a 30% discount on term life insurance plans. 
  • Up to a 15% discount on health insurance plans. 
  • Exclusively available to women users on the PhonePe app.
  • Campaign Period: March 6 to March 9, 2025. 

PhonePe makes insurance less tedious so that women can easily get plans from the best providers that suit their needs and protect their financial health.

How to Avail the ‘Insuring HEROES’ Offers

Here’s a simple way to get exclusive discounts for women on the PhonePe app:

  • Open the PhonePe App and go to the ‘Insurance’ section.
  • Click on the banner of ‘Insuring HEROES’ for plans available at discounted rates.
  • Click on ‘Buy Term Plan’ to proceed with life insurance.
  • Fill in the following personal details (age, annual income) to arrive at a suitable insurance plan.
  • Go through the plans available and select the one which best fits your needs.
  • Make the payment through PhonePe safely. 

With these simple steps, women can secure the long financial freedom they will be able to get.

Why the ‘Insuring HEROES’ Campaign is Important

Most women are not adequately covered under life and health insurance, thus making them financially vulnerable. This initiative by PhonePe is remarkable because:

  • Sensitizes women towards financial matters.
  • It promotes healthy independence in financial planning.
  • It supports a family in ensuring women have some economic security.
  • It promotes goals concerning International Women’s Day, which preaches equality and empowerment for women.

By understanding the financial needs of women, PhonePe legs it very closely to forming a more accessible financial society.

PhonePe’s Commitment to Women’s Financial Inclusion

PhonePe has been consistently working on making India financially inclusive. The ‘Insuring HEROES’ campaign is yet another step towards providing affordable and reliable insurance products for women. 

With increasing digitization in financial services, women must take proactive steps to secure their future rightly. PhonePe’s initiative makes this hassle-free with discounted insurance plans that are exclusively targeted at women.

Conclusion

This ‘Insuring HEROES‘ campaign initiated by PhonePe is a great step toward financial security for women. Discounted life and health insurance plans from PhonePe are further opening paths for a financially bright future for women. 

The campaign promotes financial independence, financial planning, and financial security, thus cementing PhonePe’s role as a leader in women’s financial empowerment.

FAQs

1. What is the duration of PhonePe’s ‘Insuring HEROES’ campaign?

The campaign from March 6 to March 9, 2025, grants special discounts on select insurance plans for women.

2. How can women avail of the ‘Insuring HEROES’ discounts? 

Women can see and buy plans on discount by going to the phone app-> Insurance -> clicking on the Insuring HEROES banner. 

3. Are these discounts available for all PhonePe users? 

No, these exclusive discounts are meant for women users only to promote financial security.

Rupesh Kadam

Rupesh Kadam is a content writer with 2 years of experience across multiple niches. With expertise in creating engaging, SEO-optimized content, he holds a HubSpot Content Writing certification, ensuring high-quality results tailored to various industries.

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